TITLE OF TALK
Wine & Design: Letting The Experience Tell The Story
WEBSITE
https://www.secondmilestudio.com/
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Isaac Pellerin

Cofounder
Second Mile Studio

Wine & Design: Letting The Experience Tell The Story

Wine and Whiskey that's mass produced is over-processed to normalize the experience for scale. Fine wine and spirits seek to tell the story of the place and time from which they were created. We can learn a lot about from this principle when applying it to the experience we design with intent to be memorable. This presentation will remind the audience the importance of creating interesting experiences that connect with the audience. • Why place is so important to designing experiences people connect with • How we design experiences to invite our audience into the story • Creating a message the cuts through the noise

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