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UX is a Practice
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Scott Kiekbusch

Manager, Digital Product Design
Allegion

Scott Kiekbusch is a digital product strategist and designer with nearly 20 years of industry experience. Scott has built & led digital product design teams, participated in the design and delivery of websites & applications enjoyed by millions of users, helped improve the product design practices of several organizations, and he's not a big fan of the term "UX." He's co-author of the book, The Designer's Guide to Product Vision (with Laura Fish; Pearson Peachpit, New Riders Imprint; available summer 2020). In his free time he enjoys playing & listening to music, traveling, photography, and periodically posting hot takes on Twitter @adjustafresh. He currently resides with his family in the Indianapolis, IN area.

UX is a Practice

It's high time to separate the term user experience from any specific role or industry. UX isn't a role; it's a practice for which our entire team or organization are collectively responsible

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